Showing posts with label keltie leanne designs. Show all posts
Showing posts with label keltie leanne designs. Show all posts

Friday, May 22, 2015

Our Guide to Wedding Jewellery

Wedding season is upon us, and beautiful jewellery is the delicious icing on the cake when it comes to wedding attire.

Whether you like your jewels front and center, or take a more subdued approach to accessorizing, we've got you covered with our definitive wedding jewellery guide. 

For the Wedding Guest
(From top left, clockwise:) Put a summery spin on a little black dress with the Amulet Necklace

The Sunset Earrings pair perfectly with a simple up-do.

The lariat-style Kismet Necklace is a gorgeous topper to a classic sheath.

The Juliet Earrings 
are perfect for an outdoor wedding; though small in size, their iridescent labradorite gems will look radiant in the sunshine.

The Blue Moon Bracelet is guaranteed to win compliments when worn on your champagne-toting wrist.


(From top left, clockwise:) The striking turquoise and keshi pearl Sunshower Earrings will earn admiring glances and complement any look.

Perfect for a beach-side wedding, the Veda Necklace is the accessory of choice for youthful ladies who are more often mistaken for the bride's sister, than mom.

Wear a statement-making piece like the Aurora Bracelet and keep the rest of your accessories classic and pared down. 

Pearls are the perfect wedding accompaniment, while the fun style of the Moderne Earrings will keep your look fresh.

The Figure 8 Necklace in Labradorite is radiant against glowing summer skin.

For the Bridesmaids
(From top left, clockwise:)
The Rosalie Earrings make a gorgeous addition to a chic and simple bridesmaid dress.

The Arc Necklace boasts a flattering silhouette that make this a piece that all of your bridesmaids will love. Available in a range of gemstone colours, this necklace can be made to suit all of your best gals.

Add a pop of colour to the bridal party's wrists with the Cato Bracelet in Turquoise.

The sweet Blush Necklace is a simple yet unique design that your bridesmaids will treasure for years beyond your big day.

The Gilt Bracelet is a sophisticated piece that will suit even the most particular bridesmaids. 

Lend subtle sparkle to your ladies' looks with the dainty and delicate Calypso Necklace.

For the Bride
(From top left, clockwise:)
The exquisite Bianco Earrings will be a show-stopping addition to your look.

The Baroque Necklace would look divine with an elegant, strapless gown.

The layered gold chain and keshi pearl Bianco Bracelet makes a pretty and understated wrist adornment.

A single, tiny pearl makes this Gilt Necklace in rose gold perfectly suited for any blushing bride.

The Freebird Earrings are perfect for brides who want to add a pop of colour to their look.

The understated Tres Bracelet is a piece you'll want to keep on your wrist well beyond your nuptials.  





Thursday, April 23, 2015

Mother's Day Gift Picks

Mother's Day is just around the corner (May 10th - mark your calendars, folks!), and to help you find the special moms in your life the perfect gift, we've rounded up some of our top picks from the new collection to suit any jewellery-loving mama. 

Mother's Day Gift PicksEarrings - from L to R:

1. The Bianco Earrings ($78) are perfect for the mom who has a classic style, with a bit of edge. 

2. Our Freebird Earrings ($72) are a fantastic choice for the mom that's always on the go, and loves keeping active. These earrings are eye-catching, yet unfussy, and perfect for everyday wear.

3. The Sunset Earrings ($65) will be a chic and summery addition to any mom's jewellery box.


Necklaces - from L to R:

4. The Figure 8 Necklace in Turquoise ($78) is the perfect choice for a mama that loves versatile and unique jewellery that can be worn for any occasion, while adding just a pop of color.

5. The Veda Necklace ($95) is the piece to choose for a mom with a feminine and bohemian style; rose gold and a cluster of beautiful gems create a necklace she is sure to treasure.

6. The Blush Necklace ($85) is the ultimate gift for the mom who loves pretty, feminine things.


Bracelets - from L to R:

7. The Cato Bracelet ($75) is the perfect gift for the super-stylish mom who loves perusing the fashion mags and has a wardrobe that all of her girlfriends covet.

8. The Blue Moon Bracelet ($58) is a fun and whimsical piece that will be a daily reminder of your love for the lady who wears it.

9. The Aurora Bracelet ($78) - show mom she's special with this unique and gorgeous statement bracelet in labradorite and turquoise.


Are you a mom that has her eye on one of these pieces for herself? Help your loved ones make gift giving easy - and score the design you're pining after - by using our "Hint Dropper" found in the product description of each design's shop listing.
 

Thursday, March 26, 2015

Spring 2015 - My Top Picks

After weeks of prep and anticipation - okay, make that months - I am super pleased to share that our brand-new collection will be launching Monday! And while every piece I design receives special love and consideration, there are always jewels that become my personal favorites, and that find themselves in heavy rotation in my own accessories wardrobe.

Here are some of my personal, top picks from Spring '15:


Figure 8 Necklace in Turquoise - $78
Coco Bracelet in Howlite - $70
Cloud Nine Earrings - $78
Hydra Necklace - $95
Baroque Necklace - $82


Which piece from the upcoming collection do you have your eye on? 

I've been sharing sneak peeks over on our Instagram and Facebook pages, and you will have the chance to shop all of the new pieces through our website, come Monday! Finally, be sure to keep your eye on this space for an announcement about a special giveaway we are collaborating on, next week. Until then, have a fab weekend!

Thursday, February 26, 2015

Meet Our Spring '15 Gemstone Line-up

Our Spring '15 collection will be arriving in only a few short weeks, so today I'm sharing a special peek at the gemstones that will be featured in the new designs. The upcoming collection has a beach-y, slightly bohemian vibe, and features tropical-brights as well as iridescent, mellow hues. 

Here is the full line up of gemstones that you'll find in our upcoming collection: 

Rhodochrosite.
This yummy, pink gemstone ranges from shades of rose to watermelon, and is a droolworthy gem that I promise even the least girly type will love (*raises hand*).


Labradorite.
Have I not professed my love of labradorite to you yet? Are you sure you've been paying attention? Okay, well allow me to do so now.

Labradorite, how I love thee. You're the perfect gemstone for any occasion. Versatile, surprising and possessing the ultimate beauty. I truly can't get enough of you, so how could I imagine not including you in Spring 2015?

I know. This love affair is getting a little creepy.


Turquoise.
Ocean? Blue skies? Endless summer? How could I leave turquoise behind? This gemstone is the perfection accent color, and one makes the new collection really pop. 


Freshwater Pearls.
What lends the perfect touch of refinement to a carefree and colorful collection of jewels? What will up the ante and take these pieces to the next level of chic, perfect not just for sitting poolside, but attending a posh soiree or sunset drinks? Why pearls, of course. 

But don't be misunderstood: this definitely isn't your grandma's pearl jewellery.



Pink Moonstone.
The color of dusk, or sun-kissed cheeks. A more subdued counterpart to bold rhodochrosite; the perfect companion to gold. 




Now, I promise I won't tell, but I'm dying to know: which gemstone of the bunch is your fav? Leave a comment below, or over on our Facebook page, and let us know!



Thursday, January 15, 2015

Marsala Madness

Marsala has been named 2015's color of the year by Pantone, the world's leading authority on color systems and technology. 

This rich and earthy shade is featuring heavily in the world of fashion and design, and we couldn't be more enamored with it's versatile and flattering nature. 

Here are some of the marsala colored items that we love:

Marsala Madness

Life Blood Earrings - $58 
Aritizia Silk Blouse - $88
NARS Lip Gloss - $26
Voluspa Candle - $23
Coco Bracelet - $70
Regenerate Bracelet - $62
Marc by Marc Jacobs Watch - $218


What are your thoughts on this berry hue? Do you love it, or can you live without it?


Friday, October 03, 2014

Feminine & Flirty - Feat. Fall '14

While I love fashion, style and pretty things (duh), I've never considered myself to be much of a "girly girl". It probably doesn't come as a surprise then, to know that lace and powder pink aren't exactly my idea of a look that's flirtatious and feminine. 

Here's a chic and stylish outfit that is perfect for date night, a party, or simply Sunday Brunch with the girls, and that says, Heck yes, I'm a gorgeous woman - without trying too hard. 

The chunky knit keeps the look cozy and modest, while a flouncy skirt and gorgeous, tall suede boots will let you show a bit of leg. Nude colored accessories and lippie add a dash of pretty, while our Siren Earrings and Camino and Gilt Bracelets provide just a hint of sparkle.




The details:
Lip Color by Ilia
Purse by Marc by Marc Jacobs
Sweater by Wilfred at Aritzia
Skirt by Zara
Boots by Sole Society

Friday, September 26, 2014

Weekend Warrior - Feat. Fall '14

As you may already know, I have major love for the leather, moto-inspired jacket, and it's an item that I can assure you is worth every bit of the investment - and then some. My own black leather jacket gets worn throughout the year, in all but the hottest months, and with any type of outfit - from dressed up, to the most casual (yes, honey, I know that my leather jacket doesn't really go with yoga pants, but then again, doesn't it?). 


Of course, a great leather jacket is the perfect item to take you through all of your weekend whereabouts: a favourite pair of jeans and a tee, some booties and you're basically set. The best way to really make this look stand out is with some eye-catching accessories: our Crown Jewel and Soleil Necklaces, the Soleil Earrings and the Daybreak Bracelet would all pop against this neutral backdrop. Meanwhile, a chic wool fedora means the perfect excuse to forgo styling your hair for a change. Weekend success.

The details:
Wool fedora by rag & bone
Leather jacket by DKNY
T-shirt by Zara
Denim by J Brand
Boots by Rachel Comey


Thursday, September 04, 2014

Our Fall 2014 Collection: My Top Picks

One of the perks of being a designer is getting to wear my pieces as soon as they're created. It's a bit of a teaser for customers when I'm wearing a design that catches their eye ("It's part of the upcoming collection..."), plus it allows me to see what jewels people react to, before they go to market. This said, while I'm always proud of all of the designs that make a collection's final cut (and not all of them do), there are some pieces that strike a special chord and that make their way into my personal collection of jewellery.

Here are some of my top picks from the new Fall '14 collection:

Gaia Necklace - $105
Daybreak Bracelet - $70
Alamo Necklace - Rose Gold - $78
Soleil Earrings - $48


Now I'd love to know: which piece from the new collection is your favorite?? You can leave a comment below sharing your own top picks. Plus, I'll be giving one lucky customer their favorite Fall '14 design at the end of this weekend, so be sure to keep your eye on our Facebook page tomorrow (September 6th) for details on how to enter!

Monday, July 21, 2014

Share The #KeltieLeanneLove

One of the most rewarding parts about designing and selling jewellery is getting wonderful feedback from my customers about their Keltie Leanne Designs, and seeing how they wear and style our pieces. It's still an exciting and surreal experience to see so many lovely and beautiful women rocking my designs - and there's nothing better than hearing about a particular item they adore so much they hardly ever take it off.

I would love to have you share your own Keltie Leanne love with the rest of our fans, and have you show off how you wear our designs. 

If you want the chance to have your photo featuring Keltie Leanne jewellery, or feedback about a particular piece, shared on our blog or social media, simply send a note with your rave reviews and/or images to info@keltieleannedesigns.com. You can also tag us on social media using our handle @keltieleanne (Instagram & Twitter) or through our Facebook page. Plus, if you're feeling especially savvy, use the hashtag #keltieleannelove to tag your photos. 


I'll be sure to give you credit for your image (and only share your first name, unless you'd prefer I do otherwise), and you can show off your Keltie Leanne Love and fashion-savvy eye with your fellow jewellery fans.

How do you wear your Keltie Leanne Designs? I can't wait to see!



Friday, June 13, 2014

Now or Never Sale - My Top Picks

Oh hey there! I have something extra special coming your way: tomorrow (June 14th) our first ever "Now or Never Sale" kicks off, and it is going to be BIG.

For those of you who get our email newsletter (not on the list? sign up here), you'll already have had the chance to scope out and shop for the amazing designs that are up for grabs - beautiful Keltie Leanne jewellery for up to 60% off. Many of these pieces are the last of their kind, and once they're gone, they're gone for good - so don't be hasty!

The link for the sale will go live tomorrow at 8 am (you can get there via our Facebook page or website) and the sale pieces will be available for the next week to 10 days - or until they're gone! 

Here are some of my personal top picks, to get a taste of what's to come...

Thursday, May 08, 2014

The Top 5 Reasons Why Keltie Leanne Gift Cards Are The Best

If you're a fan of our Facebook page, you may have already seen the news that we now have gift cards available for our online store (don't already "like" us on Facebook? Check us out here!). 

Here are the top 5 reasons why our gift cards are the best:

 1. No need to stress about picking the "perfect" piece to suit someone's particular tastes.

2. The lucky recipient doesn't need to worry about offending your sartorial sensibilities if they don't like the item you've picked out for them.

3. Our gift cards are sent electronically, via email, so they're perfect for last-minute shoppers and long distance friends. No more stopping off at the mall 30 minutes before a party (who, me?).

4. The gift card works just like cash and you can carry a balance if you don't spend it all at once. Plus, it can be applied to shipping and taxes.

5. The Keltie Leanne Gift Card is available in a range of denominations, to suit any budget - $25, $50, $100, $150 and $200.

You can get your hands on a Keltie Leanne Gift Card here.









Friday, March 14, 2014

The Arrival of Spring

The Spring '14 gemstone palette.
If you haven't heard the news, the new Keltie Leanne Designs collection launched this past Monday! The new line features eye-catching and geometric designs in bright spring-like colors. 

Spring 2014 features a palette of three bold-colored gemstones - lapis lazuli, green onyx and turquoise - complemented by three more subtle, iridescent gems - green amethyst, labradorite and moonstone. I am really excited to have incorporated some gemstones and colors into the line that I have never used before, namely, green onyx and moonstone, and love how all of the new collection's colors simultaneously contrast and mesh.

The spring collection features some of our most popular designs - like the Arc Necklace and our Faceted Gemstone Bracelets - in new gemstone colors, plus lots of completely new pieces. 

We will also be debuting our brand new Spring '14 look book later this month, so stay tuned for more inspiration on how to wear and style the new designs!

A behind-the-scenes peek at our Spring '14 look book.
You can view and shop the entire new collection here; plus, you don't have to worry about shipping costs when you pick up our free shipping code via this link. As an extra bonus, when you purchase one of our new pieces at keltieleannedesigns.com between today and April 15th, you will be entered to win a $100 gift card for our online store. 

I'd love to hear in the comments below what piece is your favorite from the new Keltie Leanne line-up! I've personally been wearing the Evolution Necklace daily!

 

Friday, November 01, 2013

Featured: Georgia Straight's Holidays Style Guide

The Abundance Earrings
I'm thrilled to have my designs featured in this week's Georgia Straight, as a part of their Holiday Style feature. The Straight's Michelle Da Silva highlights our Abundance Earrings, Talisman Bracelet and Black Prince Necklace as a few of her top picks for the upcoming party season. 

While the Fall Collection wasn't designed solely with the holidays in mind - after all, I believe that pretty jewellery should be for all occasions and times of year - I knew when I was planning the line that the gemstones for this latest collection would be perfect for Christmas and holiday parties! I personally love the shimmer of our Fifth Element Necklace and find the rich berry shade of it's rubellite gemstones and delicate gold chain, begs to be worn during the festive time of year. The Renaissance Earrings are another elegant and eye-catching choice for a holiday fete, and would be especially dramatic with a simple up-do.

The Talisman Bracelet

It's always rewarding to have Keltie Leanne Designs recognized, and flattering to be included amongst heavy-hitter brands like Deborah Lippmann and Club Monaco. As for me, it was fellow Canadian brand, Fortnight Lingerie, that especially caught my eye in the feature. Their sexy yet down-to-earth designs would be perfect with a little Keltie Leanne sparkle, no?


You can catch the full article here, or in this week's print edition of the Georgia Straight.


Friday, October 25, 2013

That Time I Turned Lemons Into Lemonade

People often ask me how I got into designing jewellery, and the truth is, there are many answers to this question. I have lots of little stories I could share with you about my childhood forays into entrepreneurship, or my early jobs working in retail selling jewellery. The one thing that not many people know, is that one of the major catalysts in the creation of Keltie Leanne Designs, was an upsetting and frankly, disturbing event.
{Image via Pinterest}

It was the summer of 2011, and I was returning home at about 10:30pm from a glass of wine with friends. The previous few weeks had been a bit tumultuous for me personally, and I'd been feeling some frustration about how I could remedy the feelings of discontent I'd been recently experiencing. I was eager for some creative expression and a change in my life, but I wasn't quite sure what that looked like.

I was in an upbeat mood that night nonetheless, as the evening was heading into a long weekend, and I had upcoming plans to join my boyfriend for two weeks in Germany, for which he'd already departed just a day or two earlier.

As I pulled my car into our underground garage that night, I noticed that something was amiss - I could see through a small window beside the driveway, that our bedroom light was on. I was pretty sure I had turned that light off - in fact, I had a distinct memory of having done so - but didn't think too much of it, except that perhaps Chris had returned from Europe because he missed me so much. Well, it wasn't a realistic thought, but it did pop into my head! In any case, I came upstairs to our ground-level suite, unlocked the door only half cautiously, and stopped in my tracks. 

There were a couple of stray items that had spilled onto the floor from a countertop, several meters into our apartment. Nothing major, a business card or two, but it was out of sorts nonetheless. 

As I glanced upwards, I could see that the curtains of our patio sliding door were moving ever so gently in the breeze. My heart stopped and I felt panic start to rise. 

SHIT. I immediately realized that someone had broken into our home. I turned quickly on my heels and closed the door behind me, afraid to fully enter the apartment, in the unlikely case they were still there. (Me versus intruder? I didn't think that would end well.) I hurried upstairs to see my neighbour, whom I informed, "I'm pretty sure our apartment has been broken into and I'm trying not to freak out but Chris is away and what if they're still there and I'm afraid to go in by myself and we should probably call the police but let's go see what's what first." So she grabbed a golf club and back downstairs we went. Her first. 

It was a tidy break-in, with minimal vandalism, and I quickly surveyed my surroundings and observed was what missing: my laptop. reading glasses. my entire jewellery box. and a pillowcase. A pillowcase?? Presumably to stash their new-found goodies. 

And I'll skip ahead, through the teary phone calls to Germany, my mom, my best friend. Past the realization that I now had two weeks in this apartment alone, with the (mostly irrational) fear that the next time they'd come when I was sleeping. Past the sick feeling that my home had been violated, that someone had touched my bed. Gone through my drawers. Maybe even watched me as I left that night. Through the realization that my computer had old photos, of me and my friends, private notes...possibly contained confidential bank information, and social insurance numbers.

It sucked. I won't say it didn't. But I will tell you this:

Stuff is just stuff. Yes, even old photographs, and my grandmother's diamond earrings, and the necklace I was given when I was christened. It's just stuff. 

Don't get me wrong, like everyone else, I sometimes cling to the sentimentality of a particular object, and the love or meaning it represents. There are particular belongings that I have, that I truly do adore, and appreciate, and cherish. But when it comes down to what we can do and live without, stuff doesn't really matter. I was safe. My loved ones were safe. The stuff was just stuff.

Most people are good. I wasn't going to let one or two "bad eggs" effect my outlook on life, or ruin my week. Okay, it wasn't the best week I've had. But this experience also showed me the kindness of others, from the support and helping hands I got from neighbors to ensure my place was properly secured, to my friends, who welcomed me into their own homes if I needed a safe place.

And I don't even believe that the person or people who broke into my home are inherently bad, but truthfully, feel a bit sorry to know what sort of path they must have traveled to end up doing things like this.

Tenants insurance saved my ass. Until only a few months before our apartment break-in, I had always dismissed apartment insurance as something I didn't really need, because insurance is for what-ifs, or people who own their own home, or who have really expensive stuff. But let me tell you friend, if you don't have insurance, get your ass to a broker's office, stat, because if your home is vandalized, or floods, or everything burns in a fire - you're kinda screwed. Fortunately I had recently decided that yes, of course we should have insurance, and thank god I did.

---  

What does this all have to do with Keltie Leanne Designs? Well friends, the realization that this gal didn't have any more sparkly accessories to adorn herself with led to a predicament: I was missing my lovely jewellery but also torn, because one doesn't build a collection of accessories they adore over night. And I can't remember quite how the idea hit, but as I perused shops filled with pretty little things, it started to dawn on me that maybe, I could try my hand at making some pieces myself. I'd been reading a lot about inspiring female entrepreneurs, a number of whom were designers, and it just sort of clicked: I want that to be me.

Two months after our home break-in I designed my first pair of earrings, and less than two months after that I had created my first collection and secured my first store.

I got a fire going inside of me, and turned the lemons that life had handed me into some delicious lemonade.

Maybe it's just a matter of perspective, but I truly see this break-ins as one of the best things to happen to me. It led me to fulfill the long-time dream of having my own business, and explore the creativity inside me that had long been untapped.

I'd love to hear from you in the comments below - is there something wonderful you've experienced in your own life, because you turned lemons into lemonade?





Friday, October 18, 2013

Little Black Dress

Little Black Dress

I'll admit it - I'm not much of a dress girl. Don't get me wrong, I do love donning a great party frock on occasion, but skirts and tops have been the mainstay of my "dressy" and professional wardrobes. I suppose the versatility of a skirt is what makes me wearing a dress a somewhat uncommon sight. The couple of statement-making cocktail dresses I own have seen me through many a wedding reception, birthday party, you name it - which in reality means a handful of fancy occasions per year. So in fact, it's not just that I rarely wear a dress, but also, I seldom buy dresses because I don't feel I have many occasions to wear one. All of my dress-shy feelings aside, I recently realized there were a number of events coming up that required a new dress, and it dawned on me that the item that could cure my "dresses-aren't-versatile" thinking was a perfect, little black dress.

I managed to nab this adorable scoop-neck, full-skirted number from Aritzia, just hours before my fall launch event and I've got big plans for this dress. It's already seen me to a Thanksgiving wedding, replete with black tights and a cherry red cardigan, and it's due to make at least two more appearances this upcoming holiday season. 

A little black dress can be worn with basic black pumps, ankle booties or a bright pair of statement shoes like the pair shown above. Throw on a simple cardi, a sparkly jacket, or leather bomber, and you've got three totally different and fabulous looks going on. And of course, when it comes to jewellery, a LBD is the perfect canvas for any of your favorite jewels - I've shown just a few of our new Fall 2013 designs that I think would finish off this look perfectly. Patterned tights, a simple clutch or colourful scarf - the possibilities for accessorizing a LBD are endless. 

I think I may have just cured my whole, dresses aren't practical, shopping mentality.

Friday, September 27, 2013

A Night To Remember

Getting my display set up
Thank you to everyone who came out to our Fall Fashion Launch with Fine Finds last Thursday! After weeks of prep, it was so exciting to have all of my new pieces on display, and to celebrate with everyone. It's so easy to get caught up in constant planning and anticipation of "the next big thing" in life, so it was wonderful to actually pause and soak it all in! 

This fall also marks two years of business for me, and it is really rewarding to reflect on how my company has grown and progressed. I remember a time when the thought of having my designs sold at Fine Finds was only a dream, and now I am proud to have had my jewellery sold there for over a year. It's also been great getting to know other designers, bloggers and media in the industry, and having many of these lovely ladies present at my launch was extra special! 

Here are a few photos from the evening:
 
Vancouver bloggers Alexandra Grant (To Vogue Or Bust), Cee Fardoe (Coco & Vera) and Vanessa Choot (Modern Mix Vancouver)
Fine Fine's Kendra Weiss & Hive Mind Millinery's Dominique Hanke.

Helping customers try on jewellery
Striking a pose with 102.7 The PEAK's Laurie Logan


Friday, August 16, 2013

Ready To Launch

Hey lovelies! As promised, today I want to share some insight into the makings of a new collection. So often the behind-the-scenes of a brand remains shrouded in mystery, so I love being able to give you an inside peek at what my day-to-day as a designer looks like. While jobs in the creative field can sometimes appear to be all play - the fact is that for many designers like myself, making our art comprises only a small fraction of our time. Here's some insight into the process of creating - and launching - a new jewellery collection:

Fall '13 Gemstones
1.) Conceptualizing a line -- including the overall mood of a collection, color palette, inspiration, etc. This process can evolve over several months or longer, before a new collection hits stores. It's kind of strange to find yourself thinking about Fall before the warm summer weather even arrives, but in order to keep things on track, planning needs to start early.

2.) Purchasing gemstones and other supplies -- While buying supplies can happen on an as-need, ad-hoc basis, I have to be mindful of what items I require in order to create a new collection - and then be able to fulfill demand once orders start arriving. There's nothing worse than only realizing after a collection has launched, that you can no longer get a hold of a specific cut of gemstone or that you need an item which will take two weeks to arrive via post. In other words, organization is key, which for me, means lots of spreadsheets, planning and budgeting in order to stay on track and avoid future stress. 

3.) Making the new designs -- This process can take anywhere from a week to several weeks. My first go around I create one of each design, until I'm satisfied with both the piece itself, and how it fits in with the broader collection. Check out this recent post for the full scoop on how I create new pieces.

4.) Photographing the designs -- let me be honest here: photographing jewellery sucks (wanna know how I really feel?!). While I have a wonderful friend who does a great job photographing all of our designs, capturing the subtle sheen of metal, or the facets on 3 millimeter gemstone, is a tough task for even the most seasoned photography pro. Jewellery is notorious for being one of the most difficult things to photograph, and being the perfectionist that I am, this aspect of the business has caused me a fair amount of angst. The problem is, jewellery rarely looks quite as good in photos as it does in person, but nonetheless, I want to give the best, most accurate representation of my designs possible, and this often means multiple attempts to get it right.

Photographed & website ready.
5.) Getting photos website ready -- this means editing, cropping and uploading the jewellery images to our website (where they'll hang out behind the scenes until launch time).

6.) Pricing the designs -- so, how much to charge? I need to keep close tabs on all of my costs, time, etc. in order to ensure that my pricing makes sense. 

7.) Creating the Look Book -- our first look book was Spring 2013, when I was fortunate to collaborate with To Vogue Or Bust. Coming up this Fall, you'll be seeing another gorgeous gal modelling our designs...

8.) Putting it all together -- this includes snazzy descriptions on the website and a line sheet (fancy industry speak for catalog) - plus look book - for buyers.

9.) Order taking time -- the collection isn't live on the website just yet. First, I will meet with our retailers to find out which items they'd like on their shelves.

10.) Make, make, make & sell, sell, sell -- pieces are created, orders are filled and everything is ready to go public!

Of course, none of this happens in perfect, consecutive order and there are many factors that contribute to a successful collection launch; I will connect with media, get designs into the hands of my favorite bloggers, and more, all the while getting you excited and anticipating the arrival of the new line...Get ready to see the results in early September!