Our Fall Lookbook (and what really goes on behind the scenes)

Our Fall Lookbook is here, and I couldn’t be more thrilled with the result. You know how sometimes in life a special project flows so smoothly that all of the pieces just seem to fall into place? 

This wasn’t one of those times. 

Hiccups included but weren't limited to… 

Budget and schedule limitations that prevented us from photographing the lookbook in the originally-slated destination of the South Okanagan.

Province-wide fires and super-smoky conditions meant shooting outside was looking more than a bit iffy.

Feeling like a tortured artist type who can't seem to adequately translate my vision into reality. Oh, the angst.

Wedding season made sourcing a make-up artist tricky (special shoutout to myself for leaving this waaay too last minute.

Winds were practically gail-force during the shoot and our model's lovely undone waves and delicate jewels were flying all over the place.

…and, the icing on the cake...

 

The model that was originally booked to be the face of the campaign had to cancel the morning before our shoot, due to illness.

Although I felt pretty close to meltdown mode by the time I learned our photoshoot would be model-less, I decided to put my big girl pants on, and get down to business finding a suitable replacement by the end of the day. 

Thanks to the assistance of our awesome make-up artist, Katrina, and the team at Next Models, we were able to secure the gorgeous (and lovely!) Elliat to be the face of the fall campaign. 

I’d been secretly scoping out Elliat on Instagram to be the face of a future lookbook, so I felt like the stars had aligned when she was presented as a possible candidate for the job, and was able to do the shoot on such short notice.

...And so, with photographer, Janelle, of Confetti and Rose, we headed to smoke-free Merritt, BC (which perfectly emulated that “South Okanagan” landscape I was going for, while remaining within relatively close proximity to the Lower Mainland) and despite some struggles with the wind (windswept is chic, right?), had an awesome photoshoot, the result of which I am so proud.

 

A big and special thank-you to the awesome Confetti & Rose Photography, Artistry Collective make-up, Elliat & Next Models, and Amanda of Amanda Breen Graphic Design. You ladies rock! x

You can see the culmination of their talents in our new lookbook, here.